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About.com
DART Adapt
"DART Adapt has allowed our clients to extract greater value from their online campaigns. DART Adapt is a potent tool that works out of the box with my existing business. It puts the power of some very advanced algorithms in my team’s hands and drives even greater efficiency."
Benjamin Reid
Vice President of Sales Operations
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Acceleration
DART Search
"We rely on DART Search technology for its proven accuracy, efficiency and scalability in managing our paid search campaigns for clients. DoubleClick works closely with the engines to adapt to a constantly evolving marketplace and DART Search technical support is always on hand to help."
Wayne Lieb
Search Product Director
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AKQA
DART for Advertisers
"DART for Advertisers and our dedicated DFA trafficker are essential trafficking resources that we depend on daily to ensure that our productivity remains at its highest. DoubleClick’s attentive customer service analysts and smooth trafficking processes makes utilizing DFA not only a wise business decision, but also a pleasant experience."
Christine Bensen
Media Director
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Arnold Worldwide
MediaVisor
"MediaVisor has freed up people’s time to work smarter and become more concerned with thinking for the client rather than data entry, spreadsheet generation and faxing."
David Song
VP Interactive Media
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Autobytel
DART for Publishers
"DFP key-value targeting helps Autobytel’s innovative advertising programs reach consumers as they are making their car buying choices."
Brian Hafer
VP of Advertising Sales
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Beyond Interactive
DART Search
"DART Search helps us efficiently manage 500,000 keywords across 200 search campaigns via a centralized interface. The robust integration with the search engines ensures that bid changes, keyword additions, and creative updates are reflected in real-time. The consolidation of search engine reporting with client-side conversion data eliminates the need for time-consuming processing and consolidation of data from multiple sources. DART Search’s automated bid management tool provides the flexibility needed to efficiently manage large volumes of keywords against pre-defined ROI goals. Product support is consistently of a high standard and the product management team is accessible for feedback and input regarding improvements and enhancements."
Todd Rosen
Search Marketing Manager
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Collective Media
DART Adapt
"DART Adapt has enabled Collective to provide automatic optimization on a transparent and effective basis for both brand and direct marketing metrics. The lift is measurable and actionable, giving our customers greater insight on campaign performance beyond click and conversion rates, including the audience engagement metrics that matter most to our brand advertisers."
Joe Apprendi
Chief Executive Officer
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Digitas
DART for Advertisers
"The DFA Creative Optimization tool was very successful in lifting the net yeild results to three times the rates from 2001 and also proved that online advertising was effective and cost-efficient."
Grace Liau
Media Operations Manager
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