Features & Benefits
Boomerang for Publishers offers a sophisticated feature set, no implementation,
minimal setup, ease of use, and seamless integration with DART for Publishers (DFP).
Features
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Benefits
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Integrated Trafficking and Forecasting
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- Maximize revenue with easy access to segment forecasts and inventory reports.
- Natural language segment names automatically populate into DFP for more intuitive
trafficking.
- Segment size reporting allows you to see membership growth across your network.
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Real-time Audience Segmentation |
- Users become segment members as they browse your site, quickly building inventory
against audience segments.
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Intuitive User Interface |
- Easily create new segments with selection of existing DFP sites and zones.
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Reliability and Scalability
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- Our scalable architecture ensures no latency to preserve the integrity of your website’s
user experience.
- Worry-free ad delivery backed by DoubleClick's 24/7 service and support.
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