DoubleClick Advertising Exchange

The DoubleClick Advertising Exchange service makes buying and selling digital advertising faster, easier and more profitable. Through an impression-by-impression auction marketplace, the service connects industry-leading online publishers with top-tier advertisers, agencies and networks.

Buyers get immediate access to inventory that meets campaign goals. Additionally, buyers increase return on investment through intelligent goal-based bid rules, defined budgets, targeting, and frequency caps on inventory purchases.

Sellers capture additional revenue and increase overall yield by reducing unsold and undervalued inventory. DoubleClick’s proprietary Dynamic Allocation system sells inventory through the channel that pays the highest price, in real time. Collection risk is eliminated with DoubleClick’s clearing system.

Both buyers and sellers streamline ad operations and eliminate counting discrepancies through integration with DART for Publishers, DART Enterprise and DART for Advertisers. DoubleClick Advertising Exchange provides a single billing and payment point for all transactions, greatly reducing complexity and financial risk for participants.

Learn more about how DoubleClick Advertising Exchange can work for you.