Features & Benefits

DART for Publishers (DFP) has been built to meet your needs and helps you leverage your content into ad revenue opportunities. An industry leader, DFP is the most advanced ad management platform on the market today.

Features	Benefits
Advanced targeting	Helps increase the value of your inventory Working with www.digitalenvoy.com the inventor and leading provider of IP Intelligence solutions, DFA offers the largest database of mapped IP addresses available in the industry and a wide array of targeting criteria to increase the value of your inventory Sophisticated delivery controls improve the performance of your campaigns, improve user experience, and avoid advertiser conflicts Flexible Key Value targeting feature allows you to define your targeting attributes including behavioral segments
Streamlined trafficking	Simplifies and speeds up the process An intuitive workflow that streamlines all facets of the trafficking process Rich Media templates make it easier to traffic rich media and reduce mistakes Customer-centric user interface includes a simplified tab structure to speed campaign setup and optimization Easily manage multiple creatives with DFP’s creative library and batch editing capabilities
Inventory Management tool	Apply better decision-making across the board Powerful Inventory Manager tool enables better decision-making Forecasting innovations such as manual adjustments, variable rate sampling, and frequency cap forecasting help meet the unique needs of your ad sales operation
Powerful reports and dashboard	Gain a complete, holistic view of your business Full-featured Query tool provides fast, detailed, and customized reporting including historical and comparative data New, dynamic DFP Dashboard utilizes Web 2.0 technology to provide a customized view of your digital marketing
Reliability and scalability	Stay worry-free DoubleClick’s 15 global data centers provide automatic failover to ensure seamless performance SCP-Certified, which is unique among digital marketing firms Global service and support 24 hours a day, 365 days a year Robust Application Programming Interfaces (APIs), data transfer, and consulting services enable ease of integration.