You’re using rich media and video advertising—but maybe you aren’t taking advantage of the latest formats and features. Perhaps you could use more support in creating high-impact rich media ads. You know for sure you’d like to eliminate the complexities of using separate rich media and ad serving vendors.
DoubleClick Rich Media and Video helps you fully leverage the capabilities of rich media and video. Extraordinary service is a basic component of our product. Integration with DART for Advertisers, DoubleClick’s robust online ad management, serving and reporting solution, helps simplify rich media trafficking, billing and reporting.
Working the Way Clients Like to Work
We help clients work the way they want to work and do business the way they want to do business:
- Choose unmatched full-service support.Our service team includes production, creative, trafficking and research experts. We can fill in whatever the missing piece may be to the successful execution of your campaign.
- Our self-service tools are outstanding. Use our Ad Kit to package all rich media assets in a single file, making it as easy to traffic as a standard display ad. Once the ads are ready, traffic, target and report on them using DART for Advertisers (DFA).
A flexible payment model lets you choose how you wish to control rich media costs. They can be paid by the advertiser (advertiser-paid), or rolled into the publisher’s media fees (publisher-paid). So no matter which payment you choose, you’re freed up to spend more time on the revenue-generating work and less time on the invoicing.
Personalized Support and Smooth Delivery
Whether you go self-service or full service, your DoubleClick campaign team will help you through the campaign process. From planning, to working with sites, to production, we'll make sure it's simple to get your campaign up and running on leading sites worldwide.
Simplify Operations with DART Integration
DoubleClick Rich Media and Video fully leverages DART for Advertisers (DFA).
- Target ads with precision using powerful DART targeting tools, like bandwidth targeting, geo-targeting, day-parting and more.
- Save time with one-time trafficking; no need to duplicate trafficking in other systems.
- Eliminate correction cycles. With Live Ad Preview, you can look at ad previews on target websites and fix mistakes before they go live.
- Zero discrepancies with DART for Publishers. Keep your reports on the same page as the website you work with. This keeps the relationship strong and lets you focus on evaluating the data instead of correcting it with publishers and asking for make goods.
- Get the full picture with industry-leading reporting. View the performance of every aspect of your online campaign – rich media, video, search and display. DART integration gives you campaign results in a single report, so you save hours otherwise wasted trying to match multiple vendor reports.
- Use DART Spotlight tags to measure conversions. Easily track post-impression and post-click activity with Spotlight tags. Gain additional insight with the Spotlight for Rich Media report, which correlates individual rich media metrics like interactions, expansions, multiple click-throughs and video plays directly to conversion activities.