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Helping Publishers Tackle the Fragmentation Challenge

Moving further into 2008, we expect that audience fragmentation will become an increasing challenge for many of our publisher clients. To that end we made an announcement earlier this week regarding the formation of a team dedicated to providing the technology and services to address this issue. The group's initial solution, which we plan to launch in the second half of 2008, will provide a new partner management platform for publishers. This new product will combine tools for network management and financial reporting and a full-featured portal for partner sites. Most exciting for our publisher clients is the fact that we will offer seamless integration with our existing DART ad serving platform. ClickZ ran a great article on Monday highlighting this new initiative.

Posted by Jonathan Bellack on March 7, 2008 10:51 AM

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