Yesterday, we announced the launch of DoubleClick In-Stream support for Microsoft's Silverlight 2 player framework. The technology will be used to serve ads for the NBCOlympics.com site. This feature gives our publisher clients the ability to run ads against video on whatever framework they choose, be it Windows Media, RealMedia, Flash or Silverlight 2.

There's lots of coverage on the story. Here's a few to check out:

"Microsoft, Google Play Nice: DoubleClick to Serve Silverlight Ads" --Silicon Alley Insider

"Google's DoubleClick to Tackle Microsoft's Silverlight and the Olympics" --InformationWeek

"Google to Deliver Ads to Online Olympic Video" --CNET News.com

More information on DoubleClick In-Stream is available here.