Savvy web publishers are always on the lookout for an effective revenue driver. DART Adapt, DoubleClick’s highly advanced optimization solution, is exactly that. An industry-leading optimization solution that supercharges ad performance, DoubleClick’s DART Adapt solution raises the value of your premium inventory and optimizes yield for your non-premium inventory.  Best of all, optimizing any piece of inventory is as easy as clicking a button. You decide what to optimize.

DoubleClick’s DART Adapt solution is an unparalleled combination of modeling, technology and consultative services that enables you to align ad serving with your business goals. It is automated, customizable, powerful, and adaptive.

DART Adapt is uniquely positioned as an optimization solution. It is fully integrated with the industry’s leading third-party ad serving solution, DoubleClick’s DART for Publishers solution.

Choose Your Goal

DART Adapt has the flexibility to address the optimization needs of multiple campaign types:

• Premium Advertiser Inventory: Increase customer satisfaction and share of advertiser wallet with a solution that improves campaign performance by increasing all desired activities (conversions, clicks, downloads, etc.) for premium advertisers.
• Non-Premium Inventory: Maximize yield from your CPC and CPA campaigns using DART Adapt’s advanced optimization methodology. DoubleClick’s DART Adapt uses an eCPM model to optimize both CPM and performance-based campaigns in tandem, ensuring maximum profitability across all inventory types.

Measure Performance

DART Adapt provides validation for publishers and their clients through a built-in control group that demonstrates the percentage lift for each optimized campaign. With this powerful reporting tool, you and your clients will know the solution is working.

Optimize Your Ads With Push-button Simplicity

DoubleClick’s DART Adapt solution uses a sophisticated algorithm to automatically and seamlessly match ads to the users most likely to respond.  After activating DART Adapt, Web publishers need only click a single button to begin optimizing campaigns.