Benefits for Sellers

DoubleClick Advertising Exchange simplifies your sales process and generates the maximum return for every single impression served through your Web site(s).

Features

Benefits
Proprietary Dynamic Allocation System
  • The service automatically generates the highest return for every impression by dynamically allocating to the sales channel – your direct sales channel (through DFP / DE) or through DoubleClick Advertising Exchange – that pays the most.
DFP and DE Integration
  • DoubleClick Advertising Exchange integrates tightly with DART for Publishers and DART Enterprise, enabling yield maximization across sales channels.
  • Straightforward reporting helps makes sense of data across all of your sales channels.
Brand Protections
  • Benefit from complete control over to whom impressions are sold, what ads are run and at what price.
  • Ban certain advertisers, buyers or product types.
  • Ban certain creatives, ad content or ad formats.
Clearing System
  • Reduce complexity and financial risk with a single billing and payment point for all transactions.
  • Eliminate booking inefficiencies and billing discrepancies.
  • Receive a single, guaranteed payment for all impressions sold, regardless of the number of buyers or their ability to pay. There’s no need to agree on financial and legal terms and conditions with every advertiser, agency or network with whom you wish to do business.
Private Markets and Anonymous Inventory Allocation
  • Set up private, invitation-only markets with specific advertisers, agencies or networks.
  • Sell inventory on a branded or anonymous basis.