DoubleClick Ad Exchange 2.0

DoubleClick Ad Exchange offers an open and transparent marketplace that aggregates buyers and sellers of online display advertising, creating a large pool of global inventory with extensive reach. Through an impression-by-impression auction marketplace, Ad Exchange connects industry-leading online publishers with top-tier advertisers, agencies and networks. DoubleClick Ad Exchange 2.0 offers all the best features from 1.0 plus access to even more buyers and sellers through integration with Google AdWords and AdSense, a new easy to use streamlined UI, enhanced reporting capabilities and more.

Ad Exchange allows buyers (ad networks and agency holding companies operating networks) immediate access to inventory that meets campaign goals. Additionally, buyers can increase return on investment through targeting, defined bids and budgets and frequency caps on inventory purchases. A new real-time bidding system enables buyers to leverage their proprietary data and bidding algorithms for even more control over media spend.

Ad Exchange provides sellers (publishers) a yield management solution. Leveraging real-time technology across the largest pool of buyers, sellers have the opportunity to capture additional revenue and increase overall yield on their inventory, across multiple buyers while maintaining complete control.DoubleClick’s proprietary Dynamic Allocation system sells inventory through the channel that pays the highest price, in real time.

If you are new or familiar with DoubleClick Ad Exchange learn more about how Ad Exchange can work for you.