Features & Benefits

DART Search automates your bidding strategies and gives you a single place to handle every aspect of search advertising, DoubleClick is the only company with a 99% data accuracy policy for precise bid management and reliable search reporting.

Features

Benefits
Scalability and Reliability
  • System successfully manages millions of keywords for hundreds of advertisers worldwide.
  • Can book up to 20,000 keywords with multiple search engines every hour, and supports more than 26 million clicks per month.
  • 24x7 Network Operations Center relying on the same monitoring application as DoubleClick’s DART technology.
Campaign Management
  • Multiple targeting capabilities
  • Extensive bulk upload tools for large scale PPC campaigns across multiple search engines, containing up to thousands of ad groups and millions of keywords
  • Communicate with search engines via APIs or generate an Excel bulksheet for manual uploading
  • Single screen for creating, updating, pausing and deactivating keywords
  • Import existing accounts with convert feature
  • Watch performance in multiple views, using DoubleClick spotlight conversion tracking technology
DART Search Bid Management
  • Automates your bidding strategy, letting you define a strategy for one keyword or for thousands.
  • Lets you use up to two rules (position-based, ROI-based or click-target based) in your preferred order to define a strategy
  • Bids on your keywords up to 12 times a day
  • Balances the overall performance of all the keywords in each group to which a bidding strategy is applied.
Ad Management
  • Upload and modify ads directly in the user interface
  • View creatives as they will be seen in the search engine interfaces
  • Execute bulk ad uploads into the DART Search interface
  • Have as many creatives per keyword as the search engines permit
  • Pair the landing page with the keyword with separate destination URLs for each keyword
DART Search Reporting
  • Based on data with a 99% accuracy policy, through our direct, API-based connections to Google and other search engines
  • Lets you compare advertising results across media and formats through integration with DoubleClick’s Reporting Central
  • Eliminates double-counting so you can see the true results of search advertising vs. display
  • Provides outlier reports so you can take action
  • Allows query-driven reporting at a granular level