Search engine marketing can be a very cost-effective way to reach your customers when they are ready to buy. Its complexity, however, can be overwhelming. Each search engine has different rule sets. There is heavy competition for keywords and customers. There are millions of potential keyword, creative, and landing page options. Is it any wonder that many marketers feel they could be doing more to maximize ROI on their search marketing spend?
Fortunately, you can get improved search ROI with DoubleClick’s leading search marketing platform, DART Search. Whether you want to handle search internally or run a search practice for others, DART Search lets you do it with far more control and far less busywork (no more manually created ExcelTM spreadsheets!). Enjoy simplicity of use with a single interface, as well as sophistication of measurement.
With a single, easy-to-use interface, DART Search is a powerful integrated worldwide search marketing solution that lets search engine marketers manage and optimize all of their pay-per-click advertisements and keywords across all major search engines.
More than a Portfolio or Rules-Based Approach: It’s Flexible and ROI-Based
Perhaps your goals are geared towards a CPC or a CPA strategy. Or, maybe your campaign goals are managed at the portfolio or keyword level. Whatever the case, DART Search gives you the choice and flexibility to decide. Unlike most ‘black box’ keyword bid management tools, DART Search gives you maximum insight into, and control of, your search campaign. After all, who knows your marketing objectives better than you?
More Accurate Information Leads to Greater Results and Revenue
Online marketers using DART Search are able to make better decisions by getting faster, more dependable results from data retrieved directly from the major search engines. DoubleClick's 99% Accuracy policy guarantees that the data you receive to analyze your search spend will include 1% or less discrepancies. If not, we’ll research the issue and correct it.
DART Search is fully integrated with DART for Advertisers, DoubleClick’s online ad management, serving and reporting solution. Compare your search results to the rest of your digital marketing efforts to improve your media mix allocation, continually augment your profit margins, and reach your revenue goals.
A Single Interface Dramatically Improves Workflow:
DART Search brings every aspect of your search campaigns — from creative development, to keyword and bid management, to reporting — into a single interface. You can manage, analyze, optimize, and track campaigns, all from the easy-to-use DART Search dashboard.
You’re in Control with Superior Efficiency, Flexibility, and Scalability
DART Search saves time and reduces complexity, putting both better control and results at your fingertips. DART provides multiple avenues in which to view and manage keywords, bids, and reports. This functionality allows you to manage the process the way you want. You can also create ads in DART Search and have them propagated to all major search engines. Best of all, you can count on DART Search to handle large complex campaigns across multiple search engines, since we already run over 70 million active keywords for 800+ advertisers.
Stay Worry-Free with DoubleClick’s World-Class Support
Dedicated technical account managers (TAMs) assist clients through all phases of implementation. Once the campaign is live, your TAM will help create your initial bid strategies, train you on the use of the system and provide ongoing monitoring to ensure proper utilization. We’re here to make you look good.