Understanding the consumer – and the messages and offers that best drive response – has long been the goal of every marketing professional. Today, reaching that goal is even more challenging: you must manage a complex marketing and communications strategy with an ever-expanding set of media channels and ad formats. DoubleClick offers a solution that will help you navigate the rapidly-shifting advertising marketplace: DART for Advertisers.
DART for Advertisers is a comprehensive ad management and serving solution with the flexibility and scale to handle the entire scope of your digital marketing program. Whether you are a team of one, or 100, you can use the insight and intelligence of DFA to help you market more efficiently. DFA's streamlined workflow frees you to focus on what matters most – turning marketing dollars into profit.
DoubleClick’s industry-leading DART platform lets you manage advertising campaigns in both current and emerging media. DART’s seamless integration of display, search, rich media and video translates into campaign optimization and smarter decision-making.
Workflow Efficiencies Help Simplify the Entire Process
DFA is a single solution to manage, traffic, serve and report on your complete online advertising campaigns. It saves you time with robust tools to handle all the formerly manual and time-consuming tasks involved in managing your online ad campaigns. With an intuitive, user-friendly interface, your trafficking workflow will be simpler and more efficient than ever.
Advanced Targeting Brings You Closer to The Audience You Want
DFA’s sophisticated targeting capabilities let you get the most out of your ad campaigns by ensuring they reach your intended audience. Select from a wide range of extremely focused targeting criteria including:
- Audience segment
- Geography by DMA, countries, states, zip and area codes
- Dayparting
- Content by website, content categories and site placements
- Browser type and operating system
- Keywords and key-values
Creative Optimization Puts Your Best Ads Forward
Automatically adjust your campaigns to serve up only the best performing creatives based on pre-set criteria and campaign goals. Optimize based on click-thru rate, post-click conversion activities and post-impression activities, or a combination of both. The minimum percentage feature lets you prevent creative burn-out and drop off of ads which might improve over time. No more monitoring your campaigns down to the placement and creative level on a daily basis or waiting for publishers to swap out poorly performing creatives.
Integrated Reporting Clarifies Results for the Entire Media Plan
ReportCentral, DFA’s reporting dashboard, provides results for your entire online media plan, from display ads to rich media and video to search. Customize and save frequently run reports with easy access to both current and historical data on campaign results. Analyze your campaign data with the flexibility and to generate only those reports that are meaningful for you. View performance data across your multiple web channels in a single report and automate report delivery.
The power of the platform drives results and improves efficiency
DFA shares the DART platform with MediaVisor, DART Search, DoubleClick Rich Media and Video and the DoubleClick Advertising Exchange so they all work together seamlessly. Combined, these solutions deliver a powerful, integrated suite of solutions to help you maximize revenue across your entire inventory.