DART for Publishers

The demands of the digital advertising business change so rapidly it can be hard to keep up. How can you monetize your site’s assets, provide a differentiated experience to your advertisers and audience, and stay one step ahead of this fast-moving market?

DoubleClick’s DART for Publishers solution keeps you ahead of the pack by providing the scalability, reliability, and the critical tools to accelerate your digital ad operation.

DART for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management functions and allows you to generate ever-greater advertising margins. With DFP, you will:

  • Differentiate your inventory with advanced targeting capabilities and the ability to traffic a variety of rich media campaigns with ease.
  • Save staff time and reduce costs with simple and efficient trafficking workflow and an intuitive web- and widget-based interface.
  • Make better decisions with comprehensive forecasting and decision-support tools.
  • Improve campaign performance and client satisfaction with detailed and actionable reporting.
  • Enjoy responsive, high quality service with an SCP-certified, world-class service organization that boasts industry-leading reliability, 24/7/365 service and support, and [flexible application programming interfaces (APIs)] for seamless integration.

The power of the platform: maximize revenue and improve efficiency

DART for Publishers shares the DART platform with DART Adapt, DART Sales Manager, DoubleClick In-Stream, DoubleClick Mobile, DoubleClick Rich Media and Video, and DoubleClick Advertising Exchange (SM) so they all work together. Combined, these solutions deliver a powerful, integrated suite of solutions to help you maximize revenue across your entire inventory.

Integration with the DART for Advertisers platform saves you money

Our position at the center of the digital media landscape means we can deliver unparalleled buyer/seller integration, including zero discrepancies on ads trafficked from DoubleClick’s DART for Advertisers solution to its DART for Publishers solution. This puts money directly into your pocket and simplifies billing and reconciliation.