DoubleClick In-Stream helps you create unique, exciting branded experiences by providing easy access to custom rich media effects.

• Bugs are animated overlays that float over the video content
• The Sweet Spot lets viewers control their experience by clicking to explore in more detail
• Telescoping allows users to ask to see a long-form version of the video ad
• Video roadblocks synchronize a video ad with any number of companion ads
• Shadow ads are road-blocked creatives that display directly below a playing video
• Interactive video gives viewers elements, like polls or games, in the video ad to interact with
• Video ad curtain expands to fill the video player window during transitions in the playlist

• DoubleClick In-Stream metrics are IAB compliant
• Support for integrated Ad-ID codes (the universal advertising coding standard jointly developed and owned by The Association of National Advertisers, Inc. and the American Association of Advertising Agencies) lets advertisers compare in-stream campaign results with TV advertising campaigns
• Automatically tracked metrics include mutes, midpoints, pauses, restarts, average view times and fullscreen views

• Monetize your streaming video assets while maintaining flexibility and control
• Streamline in-stream advertising along with rich media and display advertising
• Customize video ad effects with DoubleClick Rich Media technology
• Meet advertisers’ need for trusted reporting and metrics
• Work within the familiar DART platform
• Enjoy a provider dedicated to service excellence
• Access a world-class service and support team