DoubleClick Mobile integrates with third-party mobile ad networks including Google’s AdSense for mobile content, Millennial Media’s premium MBrand network and Decktrade performance network, AdMob and many others. This feature allows you to manage mobile display inventory, whether it is sold directly or indirectly, and helps you fully monetize your mobile web content.

Ensure that the best ad shows on the right device with automated ad selection. Mobile devices are matched against our extensive database to discover their screen size and capabilities. Ads returned will be the best that fit those criteria.

Differentiate your mobile experience by offering interesting new ad formats like combination ads, road blocked mobile ads and jump pages. These ad types are the foundation of new mobile formats to come.

Increase agency response by offering third party impression tracking. Agencies are constantly asking for performance data in their own systems. With DoubleClick Mobile, agencies get the metrics they need to validate the medium.

See how ads display on several different devices without ever leaving your computer. Similar to rich media, it is necessary to see how mobile ads perform in different environments. DoubleClick Mobile enables you to preview and test ads on virtual handsets directly from DFP. You can cycle through different phones and see how the campaign will display based on creative selection.

DoubleClick Mobile allows you to create more targeted offers based on device characteristics including: video capable devices for ads that offer a video download, Flash Lite capable devices for ads that offer application downloads, device manufacturer for upsell capabilities and many more.