Benefits for Sellers

Advertisers want what’s unique and special. Today, the typical RFP asks for big, innovative ideas and custom implementations. To compete successfully, you need to be able to respond to these requests quickly and confidently - that you can deliver what you’re promising.

Set Your Site Apart

DoubleClick Rich Media and Video will help you do it. We work with publishers to develop custom ad units that are unique to your site. Our Innovation Lab and creative experts will work with you to determine the right kind of ads to pitch to advertisers. If they’re looking for a big idea, we’ve got it.

When it comes time to execute, our team of campaign managers, production specialists, designers, traffickers and research experts are there to help you. We can fill in whatever the missing piece may be to the successful execution of your campaign.

Benefits

DoubleClick Rich Media and Video provides a streamlined, scalable process for selling and delivering rich media and video.

• Integration with DART for Publishers and DART Enterprise allows ad ops teams to handle rich media advertising within the same platform used to handle display advertising.
• Zero discrepancies with DART for Advertisers means less make goods and happier customers.
• Full-service turnkey process ensures that what you pitch in your RFPs can go live on your site.
• Access to the new formats and features coming out of our Innovation Lab helps you stay current in your rich media offerings.
• IAB-compliant reporting allows you to provide advertisers with trusted metrics for every campaign.
• 3rd party metrics allow agencies to keep tally on impressions, clicks, completes and midpoints