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Calendar Reminders
Integrate your offer with the user's desktop calendaring program. Ad viewers can click to add an event or reminder directly from within the ad unit.
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Data Capture
Data capture lets you collect valuable lead information right from your rich media ad. Plus, the feature allows you to send customer information directly to your own database to remove any concerns about potential privacy issues.
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Downloads
Give users a branded take-away with the option to download images, songs, icons, or other collateral to extend your campaign's reach. The download provides a powerful incentive for viewers to interact with your ad and own a digital keepsake that can serve to remind them of your message on an ongoing basis. Downloads combined with the IM/email to a friend feature is a sure way to drive the viral success of a campaign.
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Dynamic Data Feeds (RSS)
Give your ad instant relevance with dynamic data feeds updated in almost real time. By personalizing ads with targeted special offers or location-based information like movie times or news headlines, you'll make your ads more relevant to viewers — and more valuable for advertisers. DoubleClick Rich Media makes it easy to pull XML-formatted data from any server into any Flash creative.
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IM/Email to a Friend
Get viral! Let viewers respond to your campaign by sending a rich media ad to a friend via IM or email. This integrated element provides a powerful way to encourage and track peer recommendations of your ad units.
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Interactive Elements and Games
It's no secret that the Flash format allows for endless interactive opportunities. DoubleClick Rich Media ads can include any type of cool widget you can come up with from drawings, chat with an interactive bot, quizzes, puzzles or games. And, that's just to name a few. Every ad is a chance to be creative.
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Online Circular with SmartMedia
Designed specifically for national retail chains, our online circular turns traditional print advertisements into geographically targeted, rich media ads highlighting retail products and their local prices. The feature is made possible through DoubleClick's partnership with ShopLocal, the leading provider of digital circulars. By combining ShopLocal's patented technology with DoubleClick Rich Media, this feature offers retailers a highly customizable, cost effective and efficient way to drive customers into local stores.
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Polls
Polls encourage users to interact with your ad and thereby increase message and brand association. Polling can be paired with multiple videos to gather information on user preferences and encourage additional viewership. Polls can also be used more explicitly within an ad unit to allow you to solicit viewers' opinions and gain valuable insight into your audience.
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SMS Messaging and Voicemail
Extend your campaign to the phone by including an option for viewers to send an automated SMS message or voicemail message. With SMS messaging, you can give users the option to enter a mobile phone number for themselves or a friend to get text reminders about a show, movie, product or service. With voicemail, you can give users the option to enter a phone number to get a greeting from a celebrity or other compelling audio content. This is a great way to extend your campaign to a viewer's most personalized device, the phone.
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