DoubleClick Rich Media: Formats: In-Page


In-Page

In-Page ads are rich media ads that appear in a fixed size and placement on a web page. In-Page ads are commonly used to fill IAB-standard sizes, such as rectangles, banners and skyscrapers.

Benefits of In-Page Ads
  • Contains advertising to a designated space on a web page, allowing publishers to preserve clear separation between content and ads
  • Appreciated by viewers as a polite ad format that does not block or intrude on their experience
  • Supports the inclusion of any number of rich media features, including video features, within a single ad unit
  • Runs on leading ad networks and sites worldwide including the Google Content Network, AOL, MSN, Yahoo! and many others
  • Includes the automatic measurement of impressions, clicks, ad interaction time, interactive impressions, and ad display time