DoubleClick Rich Media and Video

Rich media ads have greater impact than ordinary display advertising. Video ads deliver still higher brand awareness, message association, and purchase intent.

DoubleClick Rich Media and Video makes rich media campaign creation and execution easy for the buyers, sellers and creators of rich media. We do business the way you want to do business. This means that our full-service staff is available to help you throughout the entire process. This starts with a campaign kick-off and ends when the last ad is served.

• Buyers: Read more about how to execute and create successful rich media campaigns.
• Sellers: Read more about how to customize rich media offerings on your site.

DoubleClick Studio

DoubleClick Studio provides creative agencies with a free rich media production and workflow tool. As the new creative platform for DoubleClick Rich Media, it helps creative agencies streamline rich media processes and take control of turnaround times. It offers efficiency, control and innovation through Adobe Flash components for developing creatives and a web-based interface for managing the entire rich media workflow. To learn more about DoubleClick Studio, read the overview or visit the studio.doubleclick.com product site.

Ad Formats

We offer a complete range of rich media formats to satisfy any campaign objective:

• In-Page: Standard polite loading Flash banners, rectangles, skyscrapers and leaderboards
• Expanding: Expands in size and direction upon user interaction
• Floating: Appears in any size or shape and moves above web page content
• Peel-Down: Reveals a glimpse of your ad in the corner of a webpage, which peels down upon user interaction
• Flash-in-Flash: Display engaging and measurable ads within the immersive Flash and Flash video environments
• Special Formats: Display rich media ads in instant messaging applications or other custom implementations
• Widget Ads: Converts most DoubleClick Rich Media creative into a widget that can be shared virally across social networks and blogs

Campaign Insight

DoubleClick Rich Media’s Audience Interaction Metrics package lets you analyze data on more than 100 unique interactions in every creative unit including multiple exit links, counters, timers and video metrics. Plus, you can customize additional events to analyze based on your creative concept.

When DoubleClick Rich Media and Video is used in conjunction with Spotlight tags, standard and advanced reports provide additional insight into the conversion results of campaigns.

• The Spotlight for Rich Media report correlates individual rich media metrics like interactions, expansions, multiple click-throughs and video plays directly to conversion activities.
• The Exposure to Conversion report looks beyond the last click and shows the complete path to conversion events.
• A standard report provides metrics on post-impression and post-click conversions.

Next Generation Formats and Features

DoubleClick’s Innovation Lab constantly works on new formats and features to give more options to rich media advertisers. We’re working on what comes next and are consistently bringing new capabilities out of the realm of research and development and into the realm of what can be used in a live campaign. We stay ahead of the curve in rich media and video formats, bringing you the latest in immersive, engaging ad formats invented in DoubleClick’s Innovation Lab.