DoubleClick Rich Media: Features: Dynamic Data Feeds (RSS)


Dynamic Data Feeds (RSS)

Give your ad instant relevance with dynamic data feeds updated in almost real time. By personalizing ads with targeted special offers or location-based information like movie times or news headlines, you'll make your ads more relevant to viewers — and more valuable for advertisers. DoubleClick Rich Media makes it easy to pull XML-formatted data from any server into any Flash creative.


Benefits
  • More relevance and utility impresses viewers
  • Delivers rich, updated content into your ad automatically upon viewing
  • We will host your feed to eliminate any scalability issues
  • Save time by using a single creative to rotate offers