DoubleClick works with the leading publishers around the world to develop customized ad units for specific site placements. These special formats seamlessly integrate with their surrounding content, giving the ads greater impact and recall.

AIM Buddy List – Expand your rich media campaign’s reach with expanding and floating ads within AOL’s AIM Buddy List. Developed especially for AOL, this DoubleClick Rich Media ad includes a 120 x 90 placement within the AOL Buddy List and can expand to a larger 300 x 250 rectangle. Add video for an arresting experience.

Windows Live Messenger – Windows Live Messenger is another great place to run your rich media campaign. DoubleClick Rich Media creative includes an initial 234 x 60 placement, which is ten expandable into a larger 300 x 250 rectangle. This ad format is perfectly complemented by in-banner video.