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Video ads have proven effectiveness in brand awareness and message association. However, video remains a small portion of media plans due to increased cost. DoubleClick solves this challenge with the Teaser.
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The Teaser is an in-page unit that plays about 10 seconds of auto-initiated video. This short format provides the benefits of video with the cost-effectiveness that media planners need.
The Teaser is perfect for:
- Movie releases
- DVD releases
- TV programming and line-ups
- Any campaign with compelling video assets
Benefits
- Leverage the effectiveness of video across more of the media buy
- Get video metrics including video plays, completions, replays, mutes, average video view time and more
- Display about 10 seconds of high-impact video