"As a DoubleClick client, NBC is realizing the benefits of integrated campaign reporting while maintaining innovative collaborations with the DoubleClick team with which we're accustomed to working. This continues to be a mutually beneficial relationship that has allowed us to deliver cutting-edge creative campaigns." Kevin Holden Senior Director, NBC Digital Advertising
"Being able to champion this innovation [note: DoubleClick invented a new banner ad format called the teaser, which includes up to 10 seconds of video within a banner ad] for The Bourne Ultimatum campaign makes us extremely proud. While we are heavy users of rich media already, this new format provides us with an opportunity to upgrade the creative impact of our entire campaign.” John Patrick Richards Director of Digital Marketing for Universal Pictures
"When Universal approached us about the possibility of developing better quality flash banners we realized there was an opportunity for not only us, but all creative agencies to produce higher quality ad units that would move beyond the 30k ad banner and improve online media as a whole. DoubleClick did an amazing job and helped us fully realize our vision for online media.” Dimitry Ioffe CEO of The Visionaire Group
”One of the biggest positive changes that Optimedia and I have experienced is implementing campaigns through a central rich media tracking tool, like DoubleClick Rich Media, rather than through point solutions like PointRoll and EyeBlaster.“ Rick Corteille VP Media, Optimedia
”DoubleClick Rich Media benefits us by providing us with seamless integration between rich media creation, trafficking and reporting. What is crucial for us from a reporting perspective is being able not only to report on rich media events from the front end, but also to easily tie those event statistics to sales that have been generated for our clients on the backend without having to pull data from multiple interfaces. DoubleClick Rich Media dramatically simplifies the entire rich media process, allowing us to preserve time and resources.“ Media Director, Nurun/Ant Farm Interactive
”We leverage the power of DoubleClick Rich Media to engage, entertain and compel the online audience to interact with our clients’ brand in new and innovative ways. The best part of DoubleClick Rich Media is having a single source for efficiently creating and delivering a variety of ad types including floating, expandable, in-page, even streaming video.“ Creative Director, Nurun/Ant Farm Interactive
”We found it helpful that a producer could easily assign tracking variables inside Flash using the pre-built tracking actions. Because the event handlers are inside the Flash files, we also saved time when adding new products into rotation. All it took was switching out the library item in our template.“ Sarah Cummings Executive Producer, Digital Pulp
”This innovative new tool will allow publishers to be more creative with their ad formats. The ability to facilitate the process of rich media creation will eliminate the scope of error and will lead DoubleClick Rich Media to become the essential technology for rich media campaign delivery and creation.“ Ken Parnham Technical Manager, Freeserve