DoubleClick Rich Media: Video: The Sweet-Spot™


The Sweet-Spot™ 

Drive video interaction by letting users to click on multiple elements throughout a video. On a click, additional brand messages or interactive options can appear within your ad unit or a custom landing page can be opened. The Sweet Spot is a great way to convert passive viewing into engagement.

Benefits 
  • Embeds navigation directly into the video
  • Makes it fun to click the video with an engaging, game-like user experience
  • Can be used to enhance any ad format
  • Audience Interaction Metrics let you track user interaction within the video