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Expanding
Trafficked like regular in-page ads, they "expand" on viewer interaction to provide more information about a product, a special promotional offer, streaming video content, or whatever other content you can think of.
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Flash-in-Flash
The Flash-in-Flash format enables publishers to leverage DoubleClick's industry leading ad serving platform to display engaging and measurable ads within immersive Flash and video environments. Ignite your Web site and accelerate the process from idea to revenue with Flash-in-Flash ad effects, DART for Publishers ad serving and robust Audience Interaction Metrics reporting.
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Floating
Floating ads break through website clutter and grab attention with motion and impact. Combine them with a reminder or in-page ad unit for improved audience recall. Floating ads appear and move on a layer above web page content and remain for a specified period of time and then disappear.
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In-Page
In-Page ads are Flash ads that appear in a fixed size and placement on a web page. Our in-page ads let you create standard Flash banners, rectangles, skyscrapers or leaderboards. They feature polite technology. Consumers appreciate that they don’t block content or intrude on their experience.
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Peel-Down
Peel-down ads reveal a glimpse of your ad in the corner of the web page. When the viewer interacts, the rest of the ad peels down to unveil your complete message.
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Special Formats: AIM Buddy List
Expand your rich media campaign's reach with expanding and floating ads within AOL's AIM Buddy List. Developed especially for AOL, this DoubleClick Rich Media ad includes a 120 x 90 placement within the AOL Buddy List and an expandable larger 300 x 250 ad unit. Add video for an arresting experience.
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Special Formats: Windows Live Messenger
Windows Live Messenger is another great place to run your rich media campaign. DoubleClick Rich Media creative includes an initial 234 x 60 placement which is then expandable into a larger 300 x 250 ad unit. This ad format is perfectly complemented by in-banner video.
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Widget Ads are designed to help you reach goals like extending your media dollars or extending your reach by making it possible to convert existing or new DoubleClick Rich Media ads into widgets that can be shared virally across social networks and blogs.
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