Affiliate Marketing is the original performance marketing channel and a reliable source of revenue for advertisers and publishers. The affiliate marketing channel delivers desirable consumers on a pay-for-performance basis and is a critical monetization tool for hundreds of thousands of web publishers.

DoubleClick's affiliate operations are now Google Affiliate Network.

Google Affiliate Network connects advertisers and publishers who want to increase sales and drive leads through affiliate marketing.

As an advertiser using Google Affiliate Network, you'll discover pre-screened publishers who can refer consumer traffic to you. As a publisher, you can market your site to advertisers in the network; if selected to participate in an advertiser's program, you'll earn a percent of sales or a referral bounty.